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S

salesforce.com 50

Samsung 46, 76

SAP 13, 28, 239–241, 245,
256, 259

Co-Innovation 240

Development Lab 240

Interkulturelles Training 241

Research Center 240

SC Johnson 1, 2, 27, 101, 103, 109, 125, 127, 131, 134, 145, 153, 249

Brise Air de Parfum 2, 103, 155

Brise Aromachologie-Kerze 101

Brise Duftkerze 1

Brise One Touch 1, 2, 4, 10, 13, 28, 29, 103, 129, 134, 135, 153–155, 158, 161

Brise One Touch Style 155

Brise Spray 1

Drano 27, 109, 110, 111, 121

Pledge Grab-It 127

Pronto Dust & Go 127

Schnellanalyse 95, 102, 106

Schneller Folger 68

Seed Fonds 33, 233

Segelschifffahrt 18

Sense of Urgency 157, 160, 161, 226, 231

Shopper Insight 111

Six Sigma 228, 229

Skalenvorteil 70, 190, 235, 259

Solarzelle 12

Sony 12, 26–28, 45–53, 58, 59, 71, 76, 81, 107, 108, 152, 197–201, 203, 204, 213, 220, 253, 254, 261

Blue-Ray 48, 59, 65, 81

Morita 45

Playstation 2 50, 70, 198

Playstation 3 46, 48, 49, 51,
52, 200

Stringer 46, 47, 49

Technology Development Group 48

Walkman 45, 141, 152

Workstation 28, 197, 198, 201, 203, 204, 213

Workstation Team 28, 197, 201, 203, 204, 213

Southwest Airlines 3, 4, 12–17,
29, 72

Speedel 77

speed-to-market 250

Spielkonsole 45, 49, 50, 198

Starbucks 13, 135

Schultz 135

Steven Spielberg 141

Strategie 13, 31, 41–43, 49, 54, 57, 60, 64, 68, 69, 71, 72, 80, 98, 153, 165, 181, 231, 256, 261

Struktur 13, 28, 34, 41–43, 185, 186, 194, 195, 244, 261

formal 185

Suchtechnologie 50

supply-push market 71

Swiffer 8, 18, 126, 127, 129,
134, 144