On Thursday, the innovation machine Apple announced the iPhone 2.0 Software Upgrade for its iPone. By virtue of this upgrade, Apple wants, as completely as possible, to equip the modern mobile user with applications that he is used to from his home or office. The innovation machine Google pursues a similar objective with its Android platform that Google presented on November 5 last year. Noty only the innovation machine Apple and the innovation machine Google have identified this customer need but also the innovation machine Nokia, Microsoft, Research in Motion (RIM), Garmin, and, of course, the telcos. Every company is sharpening its innovation strategy. In which innovation arena should the company compete, from which one should it abstain? Fast innovation is required in innovation management, i.e. the new innovation arena is to be rapidly occupied and dominated through innovations. Open innovation with the help of external development partners is an important accelerator for that.