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Case Studies

(chapter in book is indicated)

 

1.1 Whirlpool Reinvents Itself 9
1.2 IBM Transforms Itself Into a Champion of Big Emerging Ideas 14
2.1 Surprise Attack by Brise One Touch 43
2.2 The Sony Transistor Radio 45
2.3 New Business Modell: Zara “Cheap Chic – Fast Fashion 46
3.1 The Transformation of P&G Into a Serial Innovator 69
3.2 Microsoft: Successful Entry in Game Consoles 76
4.1 Innovation Culture à la Google 103
4.2 Excuse me: General Electric? 111
5.1 Nescafé Nespresso`s Long Way to Success 129
5.2 Innovation Machine Toyota: Nothing is Impossible 135
6.1 The Birth of Crest Whitestrips 167
6.2 P&G vs. SC Johnson in the Duster Market 173
6.3 BMW Is a Master of Idea Sourcing 175
7.1 Customer Obsession at Amazon 207
7.2 The “Sweet Spot” of Drano Power Gel 211
8.1 Apple´s Rebirth: the iPod, iPhone, iPad 227
8.2 “Big Idea” Brise One Touch 233
9.1 Can Pfizer Prevent the Sales Decline? 247
10.1 The Innovation Fountain 3M 261
10.2 The IBM-Sony-Toshiba “Cell” Team 264
11.1 Samsung Proclaims Design and Other Revolutions 299
11.2 Hyundai: Ready to Play the Pioneer? 306
12.1 P&G´s “Organization 2005” 323
12.2 SAP Spreads Its Innovation Management Globally 327